In simple terms, digital marketing refers to any marketing method that is carried out using electronic devices. This involves marketing efforts carried out via the internet. It is the process of reaching customers by leveraging various online marketing channels like websites, search engines, blogs, social media, video, email, and several other similar channels. It is the kind of marketing for promoting and selling products online.
Unlike traditional marketing, which is fixed and passive and often referred to as “one-way” communication, digital marketing is a dynamic, ever-changing process. Customers cannot interact with a business through a billboard or print advertisement, whereas digital marketing allows for two-way communication between a business and its existing or potential customers.
Most individuals screen time is at an all-time high these days. This reality is utilised by digital marketing, which promotes business products and services. Businesses can increase the likelihood of their marketing efforts to reach customers by targeting them on the platform they spend majority of their time in.
From start-ups to enterprise businesses, a multifaceted digital marketing strategy can result in significant commercial benefits. A productive digital marketing strategy typically includes a combination of methods such as online advertising, search engine optimisation, social media marketing and management, and content creation.
Given the variety of digital marketing methods, there is a similarly diverse set of digitally savvy benefits available. On a larger scale, digital marketing enables brands to reach customers while they are engaged in everyday activities such as scanning social media, watching videos, reading online articles, and so on.
It is one the most frequently mentioned buzzwords in the marketing industry because it deserves the praise it receives and here is why.
Worldwide reach
Digital marketing, unlike traditional methods, is not necessarily limited to a specific geographic area. Customers all over the world have access to the internet. This enables businesses to market and sell to customers in another state or country, removing many traditional barriers of entry.
Cost effective
To attain the global reach of digital marketing through traditional channels can come at a high cost. Certain aspects of digital marketing, on the other hand, can be accomplished with a minimal investment of time and resources. Small and start-up businesses, for example, can create a website, manage social media, and publish blogs without breaking the bank. If done right with proper knowledge of the digital markets, cost can be cut down to minimal with experts. The benefits achieved are worth the value of investing in a company that knows the ins and out of digital marketing.
Building brand to customer relationships
With the evolution of social media, it has become a dominant communication platform for many customer demographics. Moreover, customers are increasingly seeking to interact with businesses on their own terms and via their preferred platform. Engaging with the customers on their best convenience can make them feel valued and appreciated which improves your brands reputation in their minds. As a result, businesses that practise effective social media marketing can cultivate long-term and loyal relationships with existing and prospective customers.
Measurable ROI
Businesses must carefully evaluate return on investment in order to maximise profits (ROI). ROI in traditional marketing can be complicated and tough, if not impossible, to evaluate. Digital marketing, on the other hand, provides real-time visibility into the performance of each campaign, allowing business leaders to make well-informed future marketing decisions to accelerate revenue and profit.
Better targeting
Businesses can use digital marketing to target very particular demographics of potential customers. There is a better chance of reaching their target demographic and generating leads if businesses engage with consumers in a specific geography, industry, or social channel.
Dynamic adaptability
Digital marketing strategies are extremely adaptable and flexible, allowing businesses to adjust course whenever required. Unlike long-term, traditional marketing campaigns, businesses can tweak their digital efforts on the fly, allowing for quick pivots when a growth opportunity arises.
Instant connection
With generation Z being brought up with technology and accounting for majority of the market shares, it has become more imperative to tend to their needs and lifestyle. These consumers typically before making a purchase decision will turn to the internet for research and analyse reviews. The first step in this process begins with a search engine. Businesses that have developed SEO, SEM, and PPC strategies can connect with customers immediately in this manner.
All these benefits make it hard not to say yes to digital marketing. If your brand needs a digital uplift and gain a whole new set of customers, we can help.
Our team has been proving the importance of social media in marketing for years now, with successful results that make our client succeed in the market. We put together a custom digital marketing plan for you that is based on your business’ goals. Then we execute the plan on a monthly basis, so the cycle stays on, generating more leads.