Pay per click

maximise ROI with a conversion based strategy

Pay-per-click or PPC is posting an advertisement on a platform and paying every time a viewer clicks on it. It is the fastest way to generate targeted traffic to your website and helps boost your business success.  It allows more controlled advertising and a greater amount of budget control. Unlike traditional paid advertising, PPC gives extreme levels of control as you can boost ad spend for areas/demographics/queries that work and reduce spend in areas that do not work – meaning that the importance of PPC is in its ability to squeeze every penny of budget for better return-on-ad-spend (ROAS).

Using a pay-per-click management agency is extremely beneficial, as you can collaborate with a team of qualified experts to improve ad performance. We will collaborate with you to develop a custom PPC strategy that puts your ads in front of a targeted, high-intent audience.

Whether these viewers are searching for a specific piece of information, researching potential products or have a precise intent, running advertising campaigns on Google and other search engines will fill the top of your funnel with relevant prospects while driving traffic to your website landing pages.

Our pay-per-click advertising specialists will conduct keyword research, write enticing messages, and convert those clicks into buyers. We will help you increase clicks, conversions, customer acquisition, and retention by handling your PPC campaigns from start to finish.

We feel that Google Ads works best when used in conjunction with an omni-channel marketing plan. That is why we recommend combining PPC and paid social to grab website visitor’s attention in a variety of methods. Google Ads are extremely effective, but be cautious: without experience, they can be costly. Working with a Google-certified PPC provider will ensure that you get the most out of your ad budget.

Bid Strategy

There are several bid strategies that are tailored to different types of campaigns. Ad campaign can focus on getting clicks, impressions, conversions, or views you can determine which strategy is best for you.

Our profound research allows us to find and utilise targeting keywords related to your business to maximise conversion.


The process of creating a PPC starts with researching and analysing data to find the right list of keywords that are highly relevant to your business offerings. We effectively group and organize keywords to improve your PPC strategy, which will enable us to create more relevant, quality score-friendly ad groups, text ads and landing pages.

Our profound research allows us to find and utilise targeting keywords related to your business to maximise conversion.


Location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations, or tiered demographics.

Location targeting helps you focus your advertising to help find the right customers for your business. This specific type of targeting could help increase your return on investment (ROI) as a result.


You can set targeted bid adjustments for tablets, mobile phones, and desktop computers.

Computers: These are desktop or laptop devices with screens larger than 7″ in diagonal. Selecting this option will give you access to all ad inventory that runs on computers.

Mobile: These are hand-held devices that include a phone.

Tablet: Tablets are mobile devices that don’t necessarily include a phone.

TV screens: These are devices that stream TV content such as smart TVs, gaming consoles, and connected devices like Chromecast. This targeting option is only available for Display and Video campaigns.

Landing pages optimization

For PPC ads to do well, landing pages matters. Expecting to make sales on a homepage, on a blog post or on your social media pages is a bit of a stretch for your optimism. We believe to convert sales you need the product to stand out. Our team is experienced in designing landing pages that fully focuses on the product being advertised. We create a page structure that organizes the flow of information in a proper format for call-to-action. Our theory is that, as long as the product gets the visitors full and undivided attention, conversion rate will be good.

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