How to Use Google Trends in Digital Marketing

Did you know that businesses that leverage data are six times more likely to achieve year-over-year profitability?

As a marketer, you have access to a plethora of data sources, ranging from Google Analytics to your prefered SEO tool. One sometimes ignored tool is Google Trends––a free platform that illustrates the evolution of demand for a topic (or phrase) over the previous few years.

Discover new methods to leverage Google Trends to gain access to previously unattainable insights and term traffic statistics.

Google Trends – What Is It?

Google Trends is a trend search function that displays the popularity of a Google search phrase. You can determine if a trend is increasing or decreasing. Additionally, you can discover demographic information, comparable themes, and related inquiries that can assist you in better comprehending Google trends.

How to Make the Most of Google Trends

Google Trends allows you to slice and dice the data in a variety of ways. Google Trends is divided into four distinct sections:

  • Explore
  • Popular Searches
  • A Year of Exploration
  • Subscriptions

The data may be filtered by region, date, category, search section (for example, News vs. Shopping), and even by subject vs. search word. Rather than going over each element and graphic individually, let’s look at how they apply to basic marketing activities.

Utilising Google Trends to Identify Niche

Google Trends is an excellent tool for identifying a rapidly growing niche. When searching for a new speciality, you’ll want to ensure that your range is set to “2019-present,” rather than “Past 12 months.” This enables you to determine with certainty if the search traffic is rising or decreasing. However, it enables you to see seasonal changes in a single, unambiguous view.

One of Google Trends’ most valuable yet underappreciated tools is the ability to search for subjects by area.

Rather of seeing the entire country, you may dig down into certain areas and states to determine which subjects are hot and trending. This enables you to identify low-competition niche content ideas. After all, Auckland’s demographics are somewhat distinct from those of Christchurch.

Google Trends to Conduct Keyword Research

Numerous keyword research tools provide an estimate of the monthly search volume. Unless you’ve been collecting that data month after month, it’s difficult to determine if the topic’s search volume is increasing or decreasing. Google Trends can provide you with the directional data necessary to correlate your monthly search volume with your monthly search volume.

While researching trends for your keywords, you might discover similar questions that are gaining popularity and should be included in your keyword list.

If you’re unsure of what people may be searching for, try Google’s auto-complete subject suggestions and check the “Related searches” filtered by Top queries. Once you’ve identified distinct phrases in linked searches, add up to five more terms to compare them.

Assume you own a store that sells women’s blouses. Google Trends indicates that searches for this term are increasing, which is a positive indicator. However, you’re now interested in determining which keywords to target, how to name your product categories, and how to optimise a blog article on women’s blouses. Take a short glance at “Related questions,” which is located on the right side of the previously discussed “Related subjects” section.

Pro Tip: Double-check your search words. Enclosing your search in quote marks guarantees that the entire phrase is utilised in the specified sequence. You can filter your search further by using punctuation to include or exclude certain terms.

Short-Term Trends Have the Potential to Generate Massive Traffic

Taking a snapshot of keyword patterns over a short period of time, such as 90 or even 30 days, can provide significant information for capitalising on fast shifting search trends.

Google Discover receives a high volume of visitors, as does Google News. While Google Discover is less responsive to trending subjects than Google News, staying on top of current interests is critical for capturing a large quantity of visitors via Google Discover and Google News right now.

For instance, two of the most popular search terms are ‘How To’ and ‘Near Me’. When you zoom in on the 90-day view, you can see which days of the week are the most popular for particular queries. Knowing which days of the week generate the most interest for a particular topic may also aid in planning when to post specific types of material, ensuring that the content is available when the audience searches for it.

Takeaway: Google Trends is a Beneficial Tool

Google Trends is a helpful tool, and with a little imagination, it may provide valuable search marketing data. Take some time to explore Google Trends. We’re confident you’ll uncover insights that will help you enhance the way online content is developed and promoted.

Have a question or want assistance in promoting your brand digitally? Contact us; we are professionals.