If you ask a marketer or business owner what they want most in life, they’re likely to say “more customers.” What is frequently placed second on a business’ wish list? Additional traffic to their website.
Numerous organisations strive to develop novel and unique methods for increasing website traffic. There is a lot of misinformation online about how to increase visitor traffic, which might lead you repeating the same ineffective techniques and expecting different results.
If you’re wanting to boost website traffic organically or through paid advertising, here are several tactics that have been proved to work.
Optimize your Google My Business Profile for free
Did you know that an optimised Google business listing receives seven times the number of visits as a non-optimized one? Remember that your listing includes a connection to your website, so this is an excellent approach to increase visitors to your website.
Bear in mind that Google’s results pages are becoming increasingly intelligent. If your listing has all of the information a prospective consumer requires to make a choice, they may bypass your website in favour of contacting/visiting your business directly – which is much better than a website visit!
Google My Business:
- Makes it possible for your business to be discovered in mobile searches, which have exceeded desktop searches.
- Allows you to appear in relevant searches for your business and area.
- Increases your presence on a platform with buyers in mind.
- Utilises graphics to convey a feeling of what it’s like to be a customer at your business, eliminating confusion, which is a significant barrier to entrance.
- Allows searchers to connect directly with your company inside your listing, improving the likelihood of interaction and acquiring new consumers.
Produce remarkable content
It is not sufficient to just publish material; you must generate content that is memorable and cuts through the clutter. Indeed, one of the most effective strategies for increasing website traffic is to provide relevant and memorable content.
People use Google to look for detailed, comprehensive, and correct answers to their questions, and your material should be there to supply them. Indeed, websites that have blog material create 434 percent more pages that are indexed by search engines than those that do not. Additionally, websites that generate more than 16 articles per month obtain roughly 3.5 times the traffic as those that write 0–4 articles per month.
The bottom line is that when you take pride in the material you create, are consistent with your posting, and study what your audience wants to see, your online traffic should increase. While these prospects may not convert immediately, they will recall your business. They will recall the beneficial knowledge you shared. When the time comes to convert, customers will select your firm above the competition because they will have confidence in your expertise.
Enhance the site’s performance
Your site’s user experience is critical. You want users to have a great experience on your website in order to keep them engaged. The speed of your website is critical for a great user experience. Users despise waiting for pages to load slowly. They desire instant access to information. If your page takes an excessive amount of time to load, you will lose leads to your competitors.
These visitors will then navigate back to the search results page and select another business. Not only does this raise your bounce rate, but it also negatively damages your site’s overall user experience. To avoid losing leads, you must optimise your website’s performance. This can be accomplished through the use of Google Page Speed Insights. This tool provides you with all the information you need to make modifications to your site’s performance.
This one is so self-evident that we’ll begin with it. Paid search, social media advertising, and display advertising (try our Smart Ads Creator!) are all fantastic methods for gaining visitors, growing your brand, and promoting your website. Adjust your sponsored tactics according to your objectives – are you primarily interested in increasing traffic, or are you also interested in increasing conversions? Each paid channel offers a number of advantages and disadvantages, so consider your objectives carefully before reaching for your payment card.
If you’re expecting that increasing visitors to your site will result in an increase in sales, you’ll need to include strong commercial intent keywords in your paid search tactics. While the competition for these search phrases can be strong (and costly), the rewards can be substantial.
Engage in social media
It is not sufficient to create excellent content and hope that it is discovered – you must be proactive. Leveraging social media networks to promote your content is one of the most effective strategies to drive traffic to your website. Facebook is perfect for quick, succinct (and enticing) connections, whereas Google My Business updates can help your site appear in local search results. If you’re a business-to-consumer goods firm, you could find significant momentum on image-heavy social media platforms like Pinterest and Instagram.
If you are ready to take your brand to the next level through a digital transformation, contact us and we can help you step up the game and gain new leads.