When we talk about digital, we can think about breaking new ground and leveraging innovation and technology to drive your business forward. It is about discovering new applications for an existing service in order to build and offer an improved experience for your consumer.
Understanding digital transformation can be easy, but learning the benefits shows how vital it is.
Here are some key benefits of digital transformation:
Transform customers experience with interactivity
The influence of the digital revolution on engagement has been enormous and unique. Digital media, as opposed to traditional media such as cinema, television, and music, in terms of interactive, provides individuals greater control over what they consume, how they utilise it, and with whom they share it.
Brand websites, for example, can now provide people choices about what content they want to see and how they want to consume it. People can interact with company profiles on social media by asking questions and receiving answers. Customers can also provide input on the content they read or watch by using the heart, thumbs-up, and favourite buttons, as well as posting messages.
The interchange that can occur on social media, and even directly on advertisements, alters everything. Live advertising, similar to live streaming, allow consumers to be on social media while watching an influencer describe a product. Instead of simply watching a social influencer, audiences may now participate with them by leaving comments, providing suggestions, and even receiving responses during the live stream. In 2019, there is a level of engagement and involvement that was just not feasible prior to digital transformation, and this changes the extent and character of how businesses can approach their target audience.
Personalising becomes easy
The ability to customise content to specific clients is one of the most potent ways that digital transformation has revolutionised the way digital marketing functions.
Because of the integration of metrics and interaction, it is now easy to track individual consumer activities and behaviour and use that data to deliver a personalised marketing solution.
Keeping note of a user’s purchase and subsequently proposing comparable products, in certain cases, ‘refills’ for consumable items—is only the beginning. With the help analytics from social networking sites such as Facebook, you can how track individual customers’ preferences, offer suggestions, and even send target emails based on that consumer habits before they convert.
When a consumer’s interest is tracked on social media, marketing experts no longer need to predict where consumer interest might lie.
Insights are everything
Among the most significant advantages of moving digital is the ability to manage KPIs and evaluate data obtained through digital marketing initiatives. More importantly, utilising these insights enables firms to optimise their plans and processes for even greater results.
Prior to digital transformation, the single biggest ‘blind spot’ in marketing was a dearth of high-quality, actionable data on which marketing specialists could base their recommendations. There was no reliable way to engage the impact of marketing content once a metro station banner or a television advertisement was generated. How many people noticed that movie advertisement? How many individuals saw the television trailer?
Analytics is a game-changer in marketing, and digital transformation continues to highlight how important it will be in all future marketing endeavours. A video on YouTube, Facebook, Instagram, or another social media platform, for instance, can notify a marketing team of exactly the number of people who watched the video. Furthermore, if those user clicks on the “Call to Action” button, which redirects the viewer to a website, it is simple to determine how beneficial the video is at converting individuals.
In other terms, digital transformation now provides marketing professionals with far more detailed user data and metrics, allowing them to fine-tune and optimise marketing strategies. Identifying what does not work, what does, and how well it works allows you to be far more nimble, adaptive, and precise.
Automation Increases Proactivity
When it comes to influencing a purchasing choice, timing is everything. A consumer may be ‘on the brink’ about placing an order, even going as far as taking the preparatory steps to make a buy, only to abandon the checkout phase before committing to an ultimate buy.
When automation is integrated with metrics, customer behaviour may be watched and handled without the need for a supervisor to oversee the actions and be lucky enough to catch and attend to them in time.
When particular data or activities are recognised, the software can respond to those situations to send emails or customised messages rapidly, without the need to tell a human agent to respond to a time-sensitive issue.
This form of automation is becoming more common, as chatbots can now provide basic user support for basic tasks, improving marketing responsiveness and performance.
The future of digital transformation is no longer just a speck on the horizon. The urgent necessity to adopt it in the next years can no longer be disregarded – especially if the organisation is interested in success or revenues. The digital age is not a new phenomenon, but it is distinct.
If you are wanting to digitally revolutionise your business and want an A-team on your side, make sure to contact us by filling out the contact form and we can get you started on the epic journey.