Did you know that there are three times as many email accounts as there are Facebook and Twitter accounts combined? Or that email is 6x more likely to generate a click-through than Twitter?
Email marketing has been around for a long time for a reason. It consistently outperforms all other marketing channels in terms of connecting with leads, nurturing them, and converting them into customers.
Today, we are bombarded with email marketing campaigns, and while some of it still feels spammy, there is no denying the impact a well-crafted message can have on your customers—let alone CRM and lead nurturing.
It should be a key element of your digital marketing approach. It is like leaving money on the table if you do not use email marketing.
However, if you are unsure where to begin, that is quite normal. Email is a broad subject. Beginners might easily become lost in a sea of tools, techniques, and terminology.
Before launching your first email campaign, it is best to learn how to do email marketing. Here are some basics of why even market through emails which will help you get better outcomes and prevent embarrassing errors learning step by step.
Aside from order confirmations and direct responses to customer questions, any email sent by a company could be considered email marketing. Email marketing is a subset of digital marketing, which includes online marketing through websites, social media, blogs, and other channels.
Email marketing can include newsletters with company updates, sales promotions, and exclusive deals for subscribers. Marketing emails may also attempt to share a general message on behalf of the company, such as in the aftermath of a natural disaster or a company scandal.
At its best, email marketing helps firms to keep their customers informed and personalise their marketing messages to their target audience. At its worst, this type of marketing can drive clients away with repeatedly unpleasant spam emails.
Email marketing is a type of direct marketing that employs electronic mail to communicate commercial or fundraising messages to a target audience.
In the broadest sense, every email sent to a potential or current consumer could be called email marketing. However, the term is most commonly used to refer to:
- Sending emails with the goal of improving a merchant’s relationship with existing or prior customers and encouraging customer loyalty and repeat business.
- Sending emails with the goal of recruiting new consumers or persuading current customers to buy something right away.
- Inserting advertising into emails sent to clients by other businesses.
Email marketing has several key advantages over traditional mail marketing, including the following:
Email has been a popular marketing technique for businesses in part because it encourages the user to take action; an email will remain in the inbox until it is read, deleted, or archived. Email, on the other hand, is one of the most cost-effective methods accessible.
In fact, according to a 2015 survey conducted by the United Kingdom-based Direct Marketing Association (DMA), email has an average return on investment (ROI) of $38 for every dollar invested.
When done correctly, an accurate return on investment can be measured and has proven to be high. Email marketing is frequently cited as the second most effective online marketing approach, after only search marketing.
Advertisers can reach a large number of email subscribers who have opted in to receive emails about topics of interest to them.
On a typical day, more than half of all Internet users check or send an email.
Email allows marketers to reach out to consumers with personalised, relevant, and dynamic messaging.
Transactional emails enable businesses to automatically respond to critical consumer events such as purchases or shopping cart abandonment.
Email marketing can help you create relationships with your audience while also driving traffic to your blog, social media, or wherever else you want them to go.
You can also segment your emails and target users based on demographics to ensure that you only send individuals the messages they want to see.
Using email marketing software that can also be programmed to easily send out emails, you can also do A/B testing of a subject line or call to action to determine the best performing content.
To simply sum up, when you want to grow your brand or sell your stuff, email marketing is one of the most popular and effective tools around for marketing campaigns.