When it comes to online advertising, Google AdWords is an excellent option. What makes it so fantastic? Listed below are a few of the benefits that businesses receive using Google’s paid marketing tool:
Hands-on cost (Pay only for results)
This is likely the most significant benefit of advertising on Google AdWords. Businesses using AdWords only pay for clicks on their advertising rather than all the impressions. This is referred to as a pay-per-click (PPC) advertising model. You can save money by only paying when a viewer takes action to access your website or follows a specific guideline mentioned in the ad. Moreover, Google Ads is much more cost-effective than traditional media advertisements where a set amount has to be paid, no matter how many interactions or profit it obtains.
Better targeting
Google offers numerous targeting options where business owners can ensure that their ad is only shown to potential clients. Business owners can target their customers based on their geographical area, age, keywords, and more. They can also select the period of the day when their adverts will be seen to their intended audience. A simple pattern that many firms employ is airing ads primarily from Monday through Friday between 8 am to 5 pm when the majority of the users are active. This is often owing to the fact that businesses are closed or operate at a slower pace on weekends. Following this routine can aid in maximising the ad budget where required.
This is particularly beneficial to local and small businesses. According to studies, 50 percent of mobile users who conducted a local search on their smartphone visited a store within a day, giving local companies an advantage in attracting the attention of the population by being at the top of the search engine result page (SERP).
Various device focused
Following a 2013 upgrade, Google AdWords now enables marketers to select the type of device on which their advertising will be displayed. In the search network, it provides the option to pick between various devices like desktops, tablets, or mobile phones. Businesses can drill down even more on the display network and specifically target devices that run on different systems such as iOS or Windows.
Bid adjustments allow you to bid higher or lower accordingly on devices that are more likely to convert on your website. It is advisable to look at conversion and e-commerce metrics in Analytics which will give you a good starting point.
Performance Tracking
Google Ads helps businesses to monitor the effectiveness of their advertisements through their statistics reports. This allows advertisers to keep track of how many people see and click on their ads. Ads also let you track the number of people that take the desired action after visiting your website.
Businesses earn an average of $2 for every dollar spent on Ads, according to Google’s Economic Impact study. Using Google Ads as an element of your digital marketing strategy is guaranteed to produce great results at this time where google is at its highest rank of usage.
Although, it is tricky to know whether it will be beneficial for your business as it can depend on various industry-based aspects. The best approach to find out if AdWords will be profitable for your company is to find an expert agency that can get you on the right track and give it a shot.
When it comes to attracting new consumers for small businesses, Google AdWords is an exceptionally strong tool. However, if not handled correctly, the platform might cost you serious advertising money while delivering a poor ROI.
Aside from applying the knowledge, you have obtained from this blog post, the secret to success is to regularly test and modify your advertising for enhanced performance.
To simply sum up, Google’s AdWords includes something for all sizes of businesses with varying funds and advertising objectives. Within different target groups, the majority of people have accessed Google to find a solution to a problem at least once in their lives. So, in a sea of virtually limitless searches (over 2 trillion every year) why not throw a bucket in to see how much profit you can your business generate?
We offer digital solutions for clients spread across many industries and know how big of an effect Google Ads can have on various businesses. Reach out to us today to discuss how your business can use AdWords for lead and revenue generation.